Who We Are

You know when you have thoughts in your mind that come and go? Then, somehow,  they collide to form an idea; one you feel so compelled to manifest? That idea is Neo Juicery. It’s an idea that stemmed from a passion for health, a belief that nutrition is our best tool to fight disease, a deep concern about the state of our food system, and a daring curiosity to explore the deep dark waters of unprecedented territory.

 Neo, coined from the Greek word neos (meaning new) of the Neolithic Era in our history, is a fitting name for a concept that will push the boundaries of industry norms. Simply put, we want to bring you something new, healthy and transformative because we believe wholeheartedly that a healthy beverage made right can transform your life for the better.

 We are committed to using organically-grown ingredients, providing you our juices and medicinal elixirs in recyclable glass bottles, delivered to your door, with 100% of our generated pulp reused to make a variety of edible delights. We feel very strongly that cold-pressed juice and medicinal elixirs are for everyone. To stay true to that statement, we offer a completely customizable beverage program where we work with you to design the beverage you need.

 

Our Team

 




Ala Attallah | Co-Founder


Ala is a Graphic and Web Designer and very skilled camera operator. He’s been freelancing on various projects nationally and internationally for the past 10 years. Ala somehow can survive on beverages for days on end, which makes Neo Juicery an absolute match made in heaven! His absolute favourite juice is Blackmud Creek. Ala is a motorcycle enthusiast with a huge man crush on an Italian MotoGP World Champion - Valentino Rossi. Ala (or Alatino, as we call him) hopes to sell enough juices to one day have a one-on-one session with Rossi on the race track. That’s a LOT of juices! Here at Neo Juicery, Ala takes care of our website and design work, juice deliveries, and all kitchen messes related to juicing and product testing. He does clean up quite well, though. If he’s not juicing, he’s probably on YouTube learning something new. 

 

 

 

Kareema Batal | Co-Founder


Kareema is a University of Alberta graduate holding a B.Sc. in Nutrition & Food Science. She’s been immersed in the food industry for the past 10 years with diverse experience in manufacturing, product development, research in Public Health & Economics, retail, and non-profit. Kareema is deeply passionate about the politics of food as it relates to public health, and the advancements in innovation when it comes to making healthy food more accessible to the busy bees in the world - which is all of us! Kareema sits on the board of directors for Alberta Food Matters; is a startup mentor with the Agriculture & Food Council (AFC); works on the Agricultural Products Marketing Council Appeal Tribunal with Alberta Agriculture and Forestry; and is a contributor to the Global Forum on Food Security and Nutrition with the Food and Agriculture Organization of the United Nations (FAO).  Here at Neo Juicery, Kareema takes care of our social media, anything related to Excel, and the science and development of our new recipes. Kareema is an avid cat lover, indulges in a Kit-Kat as often as her nutrition brain will justify it, can’t get enough of our Vanilla Whyte cashew mylk, and will do almost anything to score a sweet deal on colored pens.  

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